In-Depth Review of Reebok Club C 85 Green Sneakers


Intro
When it comes to skateboarding, shoes are not just an accessory; they play a pivotal role in performance and style. One sneaker that has been making waves in both casual circles and skateboarding realms is the Reebok Club C 85 Green. This sneaker is more than just a chic piece of footwear; it embodies a rich cultural significance and a heritage that resonates with skateboarders and casual wearers alike.
The Reebok Club C 85 Green is a study in balance. Designed for optimum comfort and noteworthy aesthetics, this sneaker is suited for those who appreciate a blend of functionality and style. But, what exactly sets these sneakers apart in an ever-evolving market? This article sets out to explore the details: from the materials that construct them to their performance on the board, and the cultural impact they carry.
Exploring their various features will not only show what makes the Club C 85 Green unique but also underline its relevance in skateboarding culture. The world of skateboarding is filled with tricks and turns, and having the right pair of shoes is fundamental for any skateboarder.
As we take a closer look at skateboarding tricks later, we will see how the right footwear can influence performance and learning. For both novices and experienced skaters, understanding the function of skate shoes can aid in selecting equipment and optimizing practice. Let’s ride this wave and delve deeper into the intriguing realm of skateboard tricks, guided by the Reebok Club C 85 Green.
Skateboarding Tricks
In the world of skateboarding, tricks can either make or break your session. Whether you're just starting or looking to expand your skills, having the right shoes, like the Reebok Club C 85 Green, can significantly affect performance. Let's take a look at some tricks to master, separated into beginner and advanced categories.
Beginner Tricks
If you're new to skateboarding, it’s essential to start with some foundational tricks. Here are a few that can help you build confidence and improve your balance:
- Ollie: This is the most basic trick and the foundation for many others. The Ollie allows you to jump and get your board off the ground.
- Kickflip: Once you've nailed the Ollie, the kickflip introduces flipping the board with your foot.
- Manual: Balancing on the back wheels of your skateboard, this trick helps with control and stability.
Each of these tricks integrates well with the Reebok Club C 85 Green's design, as they provide the support and grip needed for smooth execution.
Advanced Tricks
As you progress, you might want to challenge yourself with advanced tricks, which require a deeper understanding of balance and momentum:
- Heelflip: A more complex version of the kickflip, where your heel flicks the board.
- Smith Grind: This trick combines grinding on rails with precise board control.
- 360 Flip: A combination of a kickflip and a 360 shove-it, showcasing both flip and rotation.
These advanced tricks require not just skill but also a reliable sneaker, making the Reebok Club C 85 Green a worthy investment for aspiring pros.
"The right sneaker doesn’t just support your feet; it supports your ambitions on the board."
Gear and Equipment
Skateboarding isn't merely about having a good board; having proper gear and equipment can greatly enhance your experience. Let’s look into some essentials that every skater should consider.
Skateboard Types
Different types of skateboards cater to various styles, and knowing which one suits you best can greatly affect your performance:
- Street Skateboards: These are great for tricks and are often used in urban environments.
- Longboards: Ideal for cruising, they offer stability and ease for beginners.
- Cruisers: A versatile option, combining aspects of street boards and longboards for casual rides.
Protective Gear
Safety should never be an afterthought. Investing in protective gear can save you injuries while you hone your skills:
- Helmet: Always a must for protection against head injuries.
- Knee and Elbow Pads: These provide cushioning during falls, critical for beginners.
- Wrist Guards: Support and protect your wrists, helping to prevent sprains.
Choosing appropriate gear, along with the Reebok Club C 85 Green, complements your skateboarding journey and ensures a safe, enjoyable experience.
Preface to Reebok Club Green
The Reebok Club C 85 Green stands out in the sea of sneakers, particularly for those in the skateboarding community. Understanding this shoe's unique features and background is crucial for enthusiasts, retailers, and even casual wearers alike. Many think of a sneaker simply as footwear, but for a significant number of individuals, it embodies style, performance, and a cultural identity. The significance of the Club C 85 doesn't just rest on its looks but extends to the experience it offers its wearer on various terrains.
Historical Background of Reebok Sneakers
To appreciate the Club C 85 Green, it's essential to look back at how Reebok felt into the sneaker game. Launched in the late 1980s, Reebok was not just another name amidst numerous brands; it introduced itself with innovative designs, particularly with its focus on fitness. The rise of aerobics in the 1980s saw Reebok gaining traction with its stylish yet functional shoes—often worn both in the gym and as casual attire.
Reebok's aspiration of fusing functionality with fashion made waves at that time. Sneakers were starting to emerge not only as athletic gear but also as fashion statements. But what really set Reebok apart was its commitment to the youth and the skating scene, which would later heavily influence its designs.
The Evolution of the Club Series


Transitioning to the Club C series, one finds a narrative woven into the fabric of skateboarding culture. Originally a tennis shoe, the Club C soon garnered a following among skaters for its sleek design and sturdy construction. The line took a bold step as it began to embrace street culture. Over the years, the Club C has adapted, lending itself to various styles yet maintaining its core essence.
The allure of the Club C 85 Green stems from its blend of nostalgia and modernity. This model represents the evolution of Reebok's philosophy—one that celebrates both the sport-specific function and the aesthetic appeal. Skaters see it as a versatile asset; it fits right into the skatepark and a casual outing seamlessly. The shoe has morphed from its original purpose to become an icon in its own right within the industry.
"The beauty of the Club C series lies not only in its design but in the stories it carries around with each step taken by its wearer."
In summary, the historical backdrop of Reebok sneakers and the evolution of the Club C series reveal a deeper connection to contemporary skate culture than what meets the eye. As we delve into further sections discussing design features and performance, it becomes evident why the Reebok Club C 85 Green is not just a shoe but a statement.
Design Features of the Club Green
Understanding the design features of the Reebok Club C 85 Green sneakers is crucial for anyone considering them. These characteristics not only influence their visual appeal but also their functionality, particularly in the context of skateboarding. By delving into material quality, color schemes, and durability, one gains insights into why these shoes are a popular choice among both casual wearers and dedicated skaters alike.
Material Construction and Quality
The material construction of the Reebok Club C 85 Green plays a key role in providing both comfort and performance. Made predominantly from premium leather, these sneakers offer a soft yet durable upper that hugs the foot, allowing for extended wear without discomfort. The leather not only looks sleek but also breathes well, reducing the chances of overheating during intense skate sessions.
Moreover, the shoe features a padded collar and tongue which add extra comfort and protection, crucial for those who spend hours on their boards. The supportive cushioning within the sole provides shock absorption, which is essential for high-impact tricks. For skaters who value both form and function, this attention to material quality can make all the difference in their performance.
Color Palette and Aesthetic Appeal
The color palette of the Reebok Club C 85 Green is a standout feature that contributes to its visual allure. The iconic green shade, complemented by understated white accents, evokes a classic yet modern vibe. This combination is not merely a design choice; it resonates with the identity of many skate enthusiasts who appreciate both nostalgia and contemporary trends.
The aesthetic appeal of these sneakers aligns well with various styles, making them versatile enough to be dressed up or down. Whether paired with jeans for a casual look or with a graphic tee for skating, they add a pop of color without being overpowering. As such, the design strikes a balance that attracts attention, while also allowing room for personal style to shine through.
Durability and Longevity
Investing in a pair of Reebok Club C 85 Green sneakers means opting for longevity. These shoes are built to withstand the rigors of skateboarding. The reinforced stitching and solid rubber outsole help them endure the wear and tear that comes with landing tricks and grinding rails.
Beyond tough construction, users have noted that these sneakers maintain their shape and comfort over time. The durability not only speaks to the craftsmanship, but also to position the Club C 85 Green as a reliable choice for skateboarders who need their footwear to perform consistently. The quality of the materials used ensures that they don't wear down easily, providing peace of mind for regular use.
"The perfect blend of style and strength, the Reebok Club C 85 Green just feels right for skating and beyond."
In summation, the design features of the Reebok Club C 85 Green encompass a thoughtful selection of materials, an appealing color palette, and an emphasis on durability. Each aspect contributes significantly to their popularity, appealing to skateboarders, casual wearers, and even style-conscious individuals who appreciate a reliable sneaker that does not compromise on aesthetics.
Performance Aspects for Skaters
The performance aspects of sneakers are a critical area of focus, especially for those deep into the skateboarding culture. When selecting a pair of shoes like the Reebok Club C 85 Green, skaters often prioritize comfort, support, and traction, which can directly impact their overall experience on the board. The right features can elevate a skateboarder’s performance, contributing to both safety and style on the streets or at the park. Understanding how these elements come into play not only helps in making an informed choice but also ensures that each ride is as smooth as butter.
Comfort and Support Mechanics
When it comes to comfort, the Reebok Club C 85 Green really hits the mark. The cushioning inside the shoe is like a soft cloud that welcomes your feet after a long day on the skateboard. This sneaker is designed with a padded tongue and collar, which wraps around the ankle just right, giving that extra layer of support without feeling too restrictive.
A key element here is the midsole, made with EVA foam, which absorbs shock efficiently. It doesn’t matter if you're doing tricks or just cruising; having a comfortable base means your feet won’t scream for mercy after an intense session.
Here’s a quick rundown on why comfort and support matter:
- Reduced Fatigue: Longer wear times without discomfort.
- Injury Prevention: Proper arch support can help minimize the risk of injuries, keeping your skateboarding journey safer.
- Performance Enhancements: Increased comfort can lead to better focus during tricks or park runs, translating into improved performance.
Traction and Grip Analysis
Next up is traction, a non-negotiable aspect for any serious skater. The outsole of the Club C 85 Green boasts a herringbone pattern which provides a solid grip on various surfaces: whether it’s polished concrete or rough asphalt, you can count on it.
The rubber compound used enhances grip without sacrificing durability, allowing skaters to dig in during tricks or sudden stops. This is particularly useful when executing complex maneuvers that require precision and accuracy.
Key factors influencing grip include:
- Surface Compatibility: Adapts to different terrains without slipping.
- Durability: Resists wear and tear despite extensive use.
- Responsive Feel: A good grip makes each trick feel controlled and confident.
"Every skater knows that a good grip translates to a better ride. It’s the difference between nailing that kickflip or eating pavement."
Fit and Sizing Considerations


When it comes to choosing the right pair of sneakers, particularly for activities like skateboarding, understanding the fit and sizing is paramount. The Reebok Club C 85 Green is no exception. For skaters and enthusiasts, a perfect fit can mean the difference between comfort and pain, performance and inhibition. Each person’s foot shape, width, and arch type can influence how a shoe fits them. A proper fit ensures better control while skating, reducing the chances of slips and falls that could lead to injuries. Additionally, it impacts how well the shoes perform in various conditions, whether it’s cruising around the park or executing tricky techniques.
Understanding Reebok's Sizing Chart
Reebok provides a sizing chart that aligns with industry standards, yet understanding this chart can be a bit tricky at times. Generally, Reebok shoes tend to run true to size for most wearers. However, variations exist depending on foot characteristics. Here are some key points to consider when examining the sizing chart:
- Length vs Width: Besides measuring the length of your foot, you should also consider the width. Reebok often has options in narrow, regular, and wide fits, catering to different foot shapes.
- Try Before You Buy: If you can, always try the sneakers on before purchasing. If shopping online, check return policies, as you may need to order different sizes to find your perfect fit.
- Inserts and Socks: Consider how insoles or thick socks might affect your fit. Sometimes, a snug fit with quality insoles can enhance comfort substantially.
A few common dimensions to keep in mind:
- Men’s sizes generally increase in increments of 1/3 inch for every half size.
- Always measure both feet. One foot might be larger than the other, a factor to keep in consideration when sizing.
User Experiences with Sizing
Users’ experiences often illuminate the nuances of fit that a size chart simply cannot convey. Many skaters and sneaker aficionados have echoed varying sentiments about the Reebok Club C 85 Green:
"I found that the Club C runs a bit snug, especially across the midsection. I recommend ordering a half size up for a more comfortable fit, especially if you plan to wear thicker socks."
- Comfort Level: Some have reported that the shoes are extremely comfortable once broken in, but for others, the initial tightness can be a concern. It could be worthwhile to allow the sneakers some time to mold to your feet.
- Width Concerns: Skaters with wider feet have pointed out that opting for a wide fit is beneficial. It prevents the shoes from being cramped during rigorous activity.
- Longevity of Fit: Over time, many users noted that the material adapts slightly to the foot’s shape, adjusting to an extent while retaining support. A testament to the quality of materials used.
In essence, investing time to understand one’s specific fit needs can lead to a significant enhancement in not only performance but also overall satisfaction with the footwear. Ultimately, a well-fitted sneaker serves as an extension of the skater's body, facilitating both expression and style on the board.
Versatility in Style
The Reebok Club C 85 Green stands out not only for its heritage and quality but also for its remarkable versatility in style. This characteristic is vital in today’s fashion landscape, where sneakers are no longer relegated to the realm of casual wear; they’re making statements across all areas of life. Understanding the significance of versatility helps buyers recognize just what they’re inviting into their wardrobe.
Casual Wear Compatibility
One cannot overlook how seamlessly the Club C 85 Green integrates into casual wear outfits. Whether you’re dressing for a laid-back day out or just hanging with friends, these sneakers compliment a wide array of styles. The clean lines and classic silhouette can easily mesh with jeans, shorts, or even joggers.
- Pairing with Denim: A simple white tee, distressed denim, and the Club C 85 Green create an effortless look. The green pops against the neutral fabric but doesn’t overpower it.
- Athleisure Appeal: Combine the sneakers with some fitted joggers and a bomber jacket, and you’re ready to strut that athleisure style that’s both comfy and chic.
- Layering Options: Throw on a casual oversized hoodie for a cozy dimension, and you'll be good to go. Sneakers that allow such freedom in choices give you the chance to craft looks that suit any occasion without feeling limited.
This adaptability makes the Club C 85 an essential item for anyone aiming to curate a versatile wardrobe. It’s about mixing and matching from your closet to find combinations that tell your story.
Pairing with Skateboarding Attire
When it comes to skateboarding, the right pair of shoes is paramount. The Reebok Club C 85 Green is carved out for both skatepark sessions and street style alike. Many enthusiasts appreciate how these shoes embody a subtle nod to skate culture without screaming for attention.
The sneakers lend themselves well to a myriad of skate outfit configurations:
- Skate Shorts and Graphic Tees: Wearing the Club C with board shorts and a vibrant graphic tee showcases your personality on the board or at a casual meet-up.
- Cargo Pants Match: The sneaker’s low design works perfectly with relaxed cargo pants. The style retains a robust aesthetic that aligns with skating culture—function perfectly paired with flair.
- Accessories Matter: Don't forget, accessories like snapbacks and colorful socks can elevate the outfit, emphasizing the sneaker while keeping the focus on comfort and performance.
There is something unique about how the Reebok Club C 85 samples the heritage of skateboarding while fitting in with modern streetwear. This fluidity in style not only serves practical needs but also allows wearers to express their individuality.
"In the world of skating, blend your gear with your vibe. It’s all part of the ride!"
The balance between casual and skateboarding aesthetics in the Reebok Club C 85 Green makes it an attractive option for both casual wearers who appreciate functional footwear and seasoned skateboarders hunting for reliability and style.
Cultural Significance within Skateboarding
Skateboarding is not just a sport; it's a culture, a way of life that encompasses style, creativity, and self-expression. The Reebok Club C 85 Green has carved its niche in this vibrant world, serving not just as footwear but as a symbol of the very essence of skate culture. This section aims to delve into how these sneakers contribute to and are intertwined with skateboarding culture.
Influence on Skate Culture
The Reebok Club C 85 Green stands tall as a testament to the synergy between fashion and function in skateboarding. The sleek design and unique colorway resonate with the aesthetic preferences of skateboarders and urban youth. It’s more than just a shoe to them; it's a badge of identity.
- Historical Roots: Originating from the 80s, Reebok brought an athletic flair to casual wear. Over time, this sneaker adapted, much like skateboarding itself, which melds various styles from different cultures.
- Fashion Meets Function: The skate community often values individuality. The Club C 85 Green, with its minimalist style and fresh color, provides just the right amount of flair without being too loud, allowing skaters to express their personal style effortlessly.
- Sustainability Presence: As environmental consciousness grows among youth, the sneaker’s design incorporates more sustainable materials, appealing to both their style and compasion for the planet, bolstering its relevance in today’s skate culture.
This blend of functionality, style, and cultural awareness creates an influential presence for the Club C 85 Green, making it a sought-after choice for those who skate and those who simply appreciate aesthetic versatility.
Notable Skateboarders and the Club Connection


The prowess of the Reebok Club C 85 Green does not just lie in its design; its presence has been amplified by skateboarding icons who wear them. Here are a few notable connections:
- Tony Hawk: A name synonymous with skateboarding; his affinity for various brands has often redirected focus towards styles that blend performance with individual style. While he is more known for other shoes, the broader influence of his endorsements pulls attention towards similar styled sneakers, including the Club C.
- Nyjah Huston: As one of the leading figures in skating, Huston's choice of shoes often leads to trends being set. Though not specifically tied to the Reebok brand, the ongoing commitment to maintaining style while performing at professional levels brings attention to versatile options in footwear like the Club C 85 Green.
- Emerging Talent: New generations of skateboarders often seek out shoes that champions both performance and style, making choices that mirror their inspirations, often leading them to classic designs such as the Club C that embody the skate spirit in a more retro look.
Comparative Analysis with Other Skate Sneakers
When it comes to evaluating the Reebok Club C 85 Green, it’s vital to take a step back and examine how it stacks up against the plethora of other skate sneakers on the market. This comparative analysis astutely highlights distinct qualities, performance reliability, and style choices that can influence buying decisions among skateboarders and sneaker enthusiasts alike. With a thoughtful examination, potential buyers can align their personal preferences and needs with the features each sneaker offers.
Brand Comparisons: Reebok vs. Competitors
The clash between Reebok and its competitors is as fierce as a battle on the half-pipe. While famous brands like Nike, Adidas, and Vans each boast their own advantages, the Club C 85 Green carves out a niche with a combination of style and utility.
- Comfort: Reebok sneakers often prioritize plush cushioning, which resonates well with riders who prioritize comfort during long sessions. On the other hand, brands like Vans might lean towards a firmer fit, ideal for those who prefer a more grounded feel on their board.
- Style: The Club C's vintage aesthetics set it apart in a sea of trendy designs. This shoe merges retro vibes with modern performance, allowing skate enthusiasts to rock a classic look while benefiting from updated technologies.
- Brand Loyalty: Many skateboarders have grown up with certain brands, often influencing their purchasing decisions. While Reebok may not have the same cult status in street culture as Nike SB, their contributions to performance can’t be easily dismissed.
"In skateboarding, personal preference often overrides brand reputation, emphasizing performance over mere marketing buzz."
Price Point and Value Assessment
Price is a critical factor when evaluating sneakers, particularly for those on a budget or just starting in skateboarding. The Reebok Club C 85 Green offers a compelling balance of affordability without sacrificing quality or performance.
- Affordability: In comparison to some high-end competitors, the Club C is pocket-friendly. Many skate sneakers from other brands can reach staggering price points, making Reebok a viable choice for those who want quality without breaking the bank.
- Long-Lasting Investment: Investing in the Club C also translates into a durable product. With reinforced stitching and resilient materials, there's less wear and tear, meaning riders aren’t left replacing their shoes as frequently as they might with lesser-known brands.
- Value Perception: Many retailers and users emphasize that the cost of the shoe is justified by its longevity and comfort. On platforms like reddit.com, buyers often share insight on their experiences, echoing that Reebok provides a solid return on investment for skaters.
Consumer Feedback and Reviews
Consumer feedback plays a pivotal role in shaping the narrative surrounding sneakers like the Reebok Club C 85 Green. It not only gives potential buyers insights into real-world performance but also highlights aspects that manufacturers might overlook. Reviews serve as a way for users to voice their experiences, enhancing product credibility. For the Reebok Club C 85, which stands as a fusion of classic style and modern functionality, understanding consumer thoughts can inform buyers about what to expect.
Analysis of Online Reviews
When scouring the web for insights on the Reebok Club C 85 Green, one quickly realizes that the user experience spans a broad spectrum. Online reviews ranging from social media platforms like Reddit to dedicated sneaker forums can be a treasure trove of information. Individuals often comment not only on the aesthetic appeal of the shoes but also on their comfort, fit, and durability.
A common theme among users is the commitment to comfort. Many relate how the shoes fit snugly without being restrictive. One user on Reddit mentioned,
"It's like walking on clouds, but with enough support to practice my tricks!"
However, it’s essential to note that not all reviews sing the same tune. Some users have expressed concerns regarding sizing inconsistencies. A few have suggested that the sneakers might run large, necessitating a buyer's exploration into the sizing chart prior to making a purchase. This feedback advises potential owners to tread carefully in selecting their sizes to prevent any missteps.
Reviewing Consensus on Performance
The general consensus on the performance of the Reebok Club C 85 Green in the skateboarding arena showcases a decent level of enthusiasm. Users frequently highlight the balance between style and function, with many stating that while they appreciate the aesthetic, they also need a shoe that delivers in terms of performance. While many appreciate the sneakers for casual wear, the experts recommend a careful assessment of features like grip and ankle support for skaters.
When looking at how these shoes stack against competitors, reviews paint a picture that leans towards satisfactory performance under various conditions. Users share that the traction on these sneakers holds up well during a variety of skateboarding maneuvers. This perception aligns with the brand’s longstanding reputation in the footwear arena.
However, as with any sneaker, preferences may vary. Some seasoned skaters may opt for footwear that prioritizes more skate-centric features over style, driving a wedge in user opinions. The beauty of the Reebok Club C 85 Green, though, lies in its duality: for those who wish to combine style with performance, these sneakers largely meet expectations.
Culmination: The Case for Reebok Club Green Sneakers
The finale of our exploration into the Reebok Club C 85 Green speaks volumes about the values these sneakers encapsulate. They serve not merely as footwear but as a cultural emblem and a blend of practicality and style tailored for both skaters and enthusiasts alike. The importance of concluding this detailed analysis is to summarize the key aspects, highlighting why these sneakers deserve a spot in any skater's arsenal, or indeed, in the closets of those who appreciate well-designed shoes.
The Reebok Club C 85 Green isn’t just about the aesthetic appeal; it represents a choice that balances form and function. You’re not just purchasing shoes; you're investing in comfort, durability, and cultural significance. Notably, they cater to diverse demographics — from hardcore skaters seeking performance to casual wearers wanting a stylish edge.
"Every step in the Club C 85 Green is a walk through skate history. It’s not just about skating; it’s about embracing a lifestyle."
Ultimately, appreciating these features leads us to understand that the Reebok Club C 85 Green sneakers do not fade into the background. They stand out, making statements in both skate parks and city streets, reiterating their relevance without trying too hard. Now, let’s dive deeper into the significant features and insights that amplify the value of choosing these shoes.
Summary of Key Features and Insights
The Reebok Club C 85 Green sneakers encapsulate several key features that set them apart from the competition. Here’s a closer look at these elements:
- Classic Design: Retaining the vintage essence, the sneakers blend seamlessly into contemporary aesthetics.
- Quality Materials: Constructed from durable leather and textile, they offer resilience, making them ideal for daily wear.
- Comfortable Fit: The nicely padded interior and cushioned insoles provide comfort even during extended hours of use.
- Versatile Colorway: The striking green gives a fresh, vibrant touch that can be styled with various outfits.
- Cultural Impact: As part of skateboarding heritage, they reflect a connection to the skate community, beloved by both seasoned skaters and newcomers.
This confluence of attributes not only ensures longevity but also assures skaters and casual wearers that they are making a wise decision. For those eyeing the sneakers as a potential purchase, let’s explore what to consider.
Final Recommendations for Buyers
When contemplating a purchase, it’s vital to weigh several factors to ensure the Reebok Club C 85 Green aligns with your expectations and lifestyle:
- Assess Your Needs: Consider whether you are a regular skater or someone looking for casual wear. While these shoes excel in both domains, identifying your primary use can influence the choice.
- Check Sizing: As noted in earlier sections, Reebok's sizing may vary. It’s prudent to reference their sizing chart and possibly try them on.
- Explore Reviews: Individual experiences shared online can give insight into how the shoes perform in real-world scenarios. Reading up on platforms like Reddit can provide valuable feedback from actual users.
- Budget Considerations: While the Reebok Club C 85 Green maintains a reasonable price point in relation to competitors, like Adidas or Nike, evaluate if it fits your financial range.
- Embrace the Style: If you lean towards a fashionable edge, remember these sneakers are versatile. They integrate well with numerous outfits, making them a valuable addition to your wardrobe.
Through these recommendations, potential buyers can approach their decision with confidence. Whether you are ready to hit the skate park, or simply want to adopt a sporty aesthetic in daily life, the Reebok Club C 85 Green presents itself as a strong contender. Their ability to meld history, functionality, and style is what propels them into the spotlight of modern sneaker culture.